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Urban Outfitters
Urban Outfitters Capsule Collection
Collaborated with Urban Outfitters to design and develop a two-piece apparel collection from concept to final campaign. The project required managing the entire creative process, including graphic design, overseas manufacturing coordination, product development, production oversight, and campaign execution.
From initial concept sketches through sampling and final production, I worked directly with manufacturing partners to ensure the designs translated successfully into finished garments. Once production was complete, the collection was brought to market through a lifestyle photoshoot and promotional campaign video that helped communicate the story and aesthetic behind the release.
This project demonstrated my ability to lead a product from idea to execution while balancing design, production, vendor communication, and creative direction across multiple stages of development.
Role: Creative Direction, Graphic Design, Product Development, Overseas Manufacturing Coordination, Art Direction, Campaign Development, Photoshoot & Video Production.
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